Persuasion in any form can be both negative and positive. Television commercials tout foods that are not healthy and target children with ads for toys they supposedly can’t live without. Drug dealers and gang members persuade others to follow their lifestyle. Salesmen push expensive cars on people who can’t easily afford them. On the flip side, persuasion can also be used to encourage recycling or stopping smoking. On TV, a recent series of commercials from Pass It On encourages positive values.
Advertising is an obvious form of persuasion that we encounter every day. The television, radio, Internet, newspaper, magazine, email, direct mail, and billboards all try to convince us we need something. So many choices! Human beings are natural joiners. We want to do what others are doing, to have what they have, so we are very receptive to being persuaded. Advertising agencies, marketing firms, and public relations companies are all full-time persuaders.
While we are being persuaded daily, we also do our own persuading. Parents persuade children to wear certain clothes, eat certain foods, or be nice to a visiting grandparent. Teachers persuade students to learn. Children persuade parents to buy them a new toy, to increase their allowance, or to get a pet. Applicants for a job try to persuade the company that they are the best candidate, and bosses persuade workers to do their jobs well. Friends persuade each other to see a certain movie, read a certain book, follow a certain band. Personally, I try to persuade my husband to take me out to dinner every Friday night.
With persuasion such an important part of our lives, it is important to learn to do it effectively! Can I persuade you to comment on this post? How have you encountered persuasion in YOUR life today?